Following a sound analysis of the market, the target groups and the 4B brand for bathroom furniture and the development of a new corporate and brand strategy, 4B’s management decided to separate its bathroom furniture segment from the 4B umbrella brand. This resulted in the creation of the Talsee brand. Vetica supported the management with the challenging strategy and brand development, all the way through to the market launch. In parallel to this, the entire product range and the nationwide showrooms were altered in line with the new positioning and the different customer requirements.
Since the launch of the Talsee brand, the bathroom furniture segment has been enhanced and has enjoyed significantly more attention on the market. Within a space of a short time, Talsee has become a successful manufacturer of individual, high-quality, design-oriented bathroom furniture. The interior design of its flagship store in Hochdorf, where customers and potential customers can experience the Talsee brand world with all their senses, was designed by Vetica.
“Vetica’s holistic approach, which spans everything from the strategy to product design, is actively embraced in practice. We were thus able to implement the solutions at Talsee very successfully.”
Bruno Scherer, CEO Talsee