2024年集團品牌形象主視覺，以匯聚、盛放為設計靈感，運用藍綠的企業品牌識別色，與從極細筆觸至圓融收尾的交疊線條，創造光芒萬丈的動態意象。無限延伸的光線象徵富邦集團無遠弗屆的影響力，源自於集團超過一甲子的沉著累積與不斷突破，在事業發展的每一步展現勢如破竹的氣勢，推動社會進步的奔騰動能永不止息。此盛放的寓意也呼應集團旗下富邦金控與日盛金控圓滿完成合併，締造台灣首宗「金金併」創舉，為富邦集團的輝煌歷史，增添重要的里程碑。

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The 2024 visual concept centers on convergence and flourishing. It features the brand‘s signature blue and green colors, with overlapping lines that transition from fine strokes to smooth finishes, creating a dynamic radiance. The infinitely extending light symbolizes Fubon Group’s far-reaching influence, built on more than six decades of steady growth and continuous breakthroughs. Every step in the group‘s development embodies unstoppable momentum that drives social progress. This theme of flourishing also reflects the successful merger of Fubon Financial Holdings and Jih Sun Financial Holdings, marking Taiwan’s first merger of two financial holding companies and adding a significant milestone to Fubon Group‘s history.

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