2023年度金控品牌形象主視覺，取材自蜂巢結構，具象表現富邦金控正向的根本力量，深植社會每一角落，形成強韌穩定的凝聚力。透過六角形與其中的L形元素鑲嵌組合，設計團隊將富邦方正的標誌識別立體化，形成從平面六角形延伸為正方體的獨特造形，強化其「正向」聯想。結合富邦藍與富邦綠的深淺色調變化，在封面主視覺中，創造出圖形無限擴展，立體增疊的動態效果。此設計呼應富邦領航金融產業的源源動能，從多元面向持續串聯合作夥伴的力量，共築穩健社會，共享繁榮未來。在2023年富邦金控完成首宗「金金併」創舉的這一年，更顯意義非凡。

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The 2023 brand visual identity draws inspiration from the structure of a honeycomb, symbolizing the positive force of Fubon Financial, deeply rooted in every corner of society, and forming a resilient and stable cohesion. The design team combined interlocking hexagons and L-shaped elements to reinterpret Fubon’s square-shaped logo in a three-dimensional form. This unique structure transforms the flat hexagon into a cube, further reinforcing associations with “positivity.” By incorporating varying shades of Fubon blue and green, it creates a dynamic effect of infinite extension and layered depth. This design echoes Fubon’s continuous momentum in leading the financial industry, gathering strength from partners to build a stable society and share a prosperous future. In 2023, the year Fubon completed its first groundbreaking financial merger, this design holds even greater significance.

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