2024-12-12

境由心造,家由美好:楠弘集團 Lafon Group

境由心造,家由美好:楠弘集團 Lafon Group

新案上線!

瑞致品牌攜手楠弘集團,展開一段圍繞「生活美學」的企業形象塑造旅程,以真摯熱忱與感性溫度,傳遞楠弘耕耘美好生活的正心誠意。

近半世紀以來,楠弘集團秉持獨特美學視野,將富涵人文底蘊的歐陸頂級廚衛居家品牌引進台灣,成為連結東西方美學的堅實橋樑。堅定邁向百年的楠弘集團,以強化集團形象一致性為目標,與瑞致品牌團隊合作導入集團化的策略思維與嶄新的企業識別系統,為集團注入熱情活力,繼續一步一腳印,滿足每個人對家的想像。

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Home Is Where the Heart Is – Lafon Group

New project launch!

Vetica TAIPEI recently partnered with Lafon Group to embark on a corporate rebranding journey centered around “lifestyle aesthetics.” With genuine passion and a warm sensibility, this collaboration sought to convey Lafon Group’s unwavering commitment to cultivating the art of living.

For nearly half a century, Lafon Group has maintained a distinctive vision, bringing premium European lifestyle brands with rich cultural heritage to Taiwan. Serving as a steadfast bridge between Eastern and Western aesthetics, Lafon has become a symbol of refined living. Looking toward the next 50 years, Lafon aimed to create a cohesive corporate image for the Group and its stores. To achieve this, Vetica introduced strategic group-level thinking and a refreshed corporate identity system, revitalizing the Group with energy and purpose as it continues to bring everyone’s vision of an ideal home to life.

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