品牌映像:融情感於數位的 Earnest Living 品牌圖像盛宴(下)
瑞致品牌設計團隊從 Earnest Living 的優雅本位與呼吸體驗出發,以散發自然氣息的大地米色為基底,孕育出療癒黃、健康灰、舒適藍、舒心紫、自然綠和美學粉等輔助配色,呼應旗下各具特色的香氛產品。
每一幅精心創作的專屬品牌圖像結合品牌象徵元素 (symbol) 與觸動生活情感的自然元素,乘載了 Earnest Living 用心生活的真誠,讓每次呼吸都是健康療癒的體驗。
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Branding Impression: Brand Imagery in its Elegancy - Earnest Living (Part 2)
The brand imagery created by the Vetica TAIPEI team skillfully captures Earnest Living’s elegance and its emphasis on the breathing experience. Inspired by the natural airiness that defines Earnest Living, the designers selected an earthy beige as the primary color. Secondary colors such as healing yellow, wellness gray, comfortable blue, relieved purple, natural green and aesthetic pink were introduced to complement the brand’s diverse range of aromatherapy products. By combining the brand symbol with emotionally resonant natural elements, Vetica TAIPEI crafted bespoke images that embody the brand’s earnest approach to living, making every breath a healthy and healing experience.
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