品牌藍圖:從實驗室走向市場,思必瑞特生技 Spirit Scientific 為全人類打造全新健康計劃
人體血小板富含生長因子,是再生醫學裡最安全、最多實證的治療方式。有別於傳統血小板治療,思必瑞特生技首創血小板凍晶技術,並設立高規格實驗室,持續開發多元應用,提供醫師與病患治療新選擇。
瑞致團隊從品牌策略著手,透過確立企業品牌的定位、重塑品牌架構和定義品牌基礎,協助思必瑞特團隊將理性的實驗室專業,轉化為感性的品牌溝通語彙,充分展現思必瑞特為人類創造美好生命的熱忱。
Branding Blueprint: From Lab to Market, Redefining Health Plan for Human Being
Human blood platelets are rich in growth factors, making them one of the safest and most evidence-based treatment options in regenerative medicine. With its state-of-the-art laboratory, Spirit Scientific has pioneered the development of Platelet Lyophilized Technology (PLT), introducing an innovative approach to regenerative medicine treatment.
Vetica TAIPEI conducted in-depth analysis of the current business of Spirit Scientific to develop comprehensive brand strategy. By establishing the positioning of the corporate brand, reshaping the brand architecture, and defining the brand foundation, the team helped Spirt Scientific transform its technical capabilities into an emotional brand narrative, emphasizing its commitment to improving human lives.