瑞致品牌團隊分析家居飾品、時尚流行、生活風格和健康生活等消費市場趨勢，確立 Earnest Living 從居家香氛品牌，跨足空氣照護領域的策略定位。目標客群鎖定注重生活品味的女性，同時滿足男性、家庭和商用客戶需求。品牌溝通訊息以「呼吸體驗」為主要脈絡，平衡了香氛體驗的感性特質，與空氣照護的健康取向。融合 Earnest Living 品牌名稱的「用心生活」意涵，以「優雅生活從氣味開始」(Elegance is in the Air) 為品牌願景，完整萃取品牌精神，對應獨特的跨領域市場定位與產品服務的佈局，期望人人都能藉由 Earnest Living 提供的呼吸體驗，用心感受生活的美好。

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The Vetica TAIPEI team analyzed trends in the homeware, fashion, lifestyle, and health and well-being markets to strategically position Earnest Living from a home fragrance brand to an air care solution provider. The target audience focuses on women who value a refined lifestyle while also catering to the needs of men, families, and business clients.

The brand’s communication centers around the “breathing experience,” balancing the sensory appeal of fragrance with the health-oriented approach of air care. By blending the essence of Earnest Living with the vision “Elegance is in the Air,” the brand’s unique positioning across both markets is vividly conveyed. With a genuine heart, Earnest Living invites everyone to embrace the beauty of life, one breath at a time.

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