Branding - Strategy
In order to make a successful and smooth transition from Wellcare’s brand ODM to OBM, Vetica and the management closely defined new strategic implementations. The new slogan “Care Around You” was developed along side the brand’s repositioning. Moreover, a new identity to symbolize the future brand concept of ‘care’, by echoing the product concept of ‘air flow’, was established.
Vetica developed a complete set of new design implementations that enable the brand identity system of Wellcare to be consistent at all touchpoints. These include stationary, packaging, cataloges and brochures, website and many others.
By extending the overall brand concept, Vetica created a technical brand identity for the “4D DWF (Dynamic Warmth Flow)” - an innovative new technology of Wellcare, which visualizes and communicates their strengths in technical development.