From a name to a real brand

Industry. Innovation. Interaction

The strategic steps on the road to the reorientation and positioning of the Tool-Temp brand formed the basis for a complete overhaul of the brand image.

Rebranding on this scale cannot happen overnight, but needs to be undertaken step by step. In order to focus the complete brand strategy and position Tool-Temp as an innovator in the industrial goods sector, we had to make very specific changes to the brand image.  Vetica and the owners decided on tailored, innovative, brand-optimisation measures for a variety of touchpoints, including the website, stationery, products, trade-fair appearance as well as print and online publications.

The implementation thereof, always bearing the focused parameters in mind, has now produced a “hidden champion” in the form of an industry leader, while adequately taking the company’s quality demands into account.