Strategy - Interaction Design - Branding
Energy - Industrial goods
Rebranding on this scale cannot happen overnight, but needs to be undertaken step by step. In order to focus the complete brand strategy and position Tool-Temp as an innovator in the industrial goods sector, we had to make very specific changes to the brand image. Vetica and the owners decided on tailored, innovative, brand-optimisation measures for a variety of touchpoints, including the website, stationery, products, trade-fair appearance as well as print and online publications.
The implementation thereof, always bearing the focused parameters in mind, has now produced a “hidden champion” in the form of an industry leader, while adequately taking the company’s quality demands into account.