Branding - Strategy - Interaction Design
Industrial goods
In an iterative and agile process, the Vetica team worked with the STIEBEL ELTRON managers to define the strategic positioning of the brand, the corporate vision including a new brand personality and a reorientation of the company both internally and externally.
The transformation of the new brand strategy into visual and content solutions included the following realisations by Vetica:
• Fine-tuning of the word and image mark for digital applications.
• Definition of new primary and secondary colours
• Typographic optimisation of the house font
• New imagery for image, products and company
• Development of new illustration designs
• Establishment of a consistent verbal identity for headlines and copy texts for different channels
• Design of all communication media using a flexible layout system for digital and analogue media
• New brand guideline as CI/CD manual
“From an external examination of all aspects of the STIEBEL ELTRON brand by VETICA, it became clear to us that we need to refine many points. I particularly liked the very structured approach and the evolutionary approach. ”Dr. Nicholas Matten, Managing Director Sales, Marketing & Finance STIEBEL ELTRON GMBH & CO. KG