Branding - Strategy
Until recently, Remex Medical Corp. was only an R&D business unit of INTAI TECHNOLOGY CORPORATION - without a concrete identity. Vetica developed a completely new brand for this R&D business unit and positioned the newly created REMEX brand accordingly. This was done with the vision of improving the health of every patient through simple solutions for minimally invasive surgery.
Vetica's naming and branding for REMEX laid the foundation for the new brand to compete internationally, enabling further expansion. The new brand strategy and CI/CD give REMEX the boost it needs to achieve this.
These three values reflect the brand's vision of providing access to advanced surgical resources for all. REMEX aims to serve medical professionals worldwide, supporting them with intelligent navigation platforms in minimally invasive surgery.
Vetica worked on a completely new naming for the future brand. The name needed to work in all languages, be short and concise, and also establish relevant medical-industrial connectivity. The result: REMEX
The brand name REMEX, combines the prefix of the word "Remedy" with "Max". The name comes across as powerful and memorable in both pronunciation and meaning.