Client: KWC

Going with the flow: rebranding the KWC brand

Services

Interaction Design - Branding

Sectors

Sanitary Industry

The evolution of a traditional Swiss brand

KWC can look back on a long history dating back 140 years. To this day, KWC develops and produces high-quality fittings and innovative water management solutions for the kitchen and bathroom, and exports them to more than 50 countries on five continents.

With Vetica’s help, KWC has repositioned itself on the market using holistic brand analysis and a brand strategy. On the basis of a new brand code, the brand values and the entire presentation of the KWC brand were revised. The new image is determined by its striking logo / word mark, its imagery and its typography. The claim “Swiss water experience” was then consistently transferred to all touchpoints.

Working closely with the responsible managers at KWC, our brand consultants and designers have breathed new life into the KWC brand. As a consequence, the KWC brand and its products now radiate a high level of credibility and independence that will ensure the company a firm place in an internationally hard-fought market, both now and in the future.

corporate image rebranding
05 KWC edge to edge

“What we particularly like about Vetica is its holistic, strategic understanding of branding and its extremely structured approach to the delicate issue of rebranding.”

Roland Gloor, CEO KWC

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