Strategy - Branding
Following intensive discussions with the Gübelin family and the board of directors, Vetica drew up a long-term strategy and a concept for the umbrella Gübelin brand. In so doing, we strove to develop the traditional Gübelin brand into an international luxury brand in a respectful and targeted manner that covered every touchpoint. The claim “Deeply inspired” neatly encapsulates the company’s passion for valuable gems and objects of eternal beauty. It is far-reaching, authentic and inspirational.
Today, the new Gübelin luxury brand represents far-sighted entrepreneurship and renowned family traditions. It fulfils the high expectations of its select target group and makes a lasting impression on the art of jewellery-making, from the choice of gems and the raw materials through to the design language and the quality of its services and workmanship.
“We greatly appreciated our collaboration with Vetica, which helped us take a giant leap forward in our marketing development.”
Zitat von Raphael Gübelin, CEO