Product Design - Branding
As an initial step in developing the brand, we teased out Formosan’s core values, namely: “common good,” “sharing sustainability,” “heritage in classic,” and “persistence in aesthetics.” These values are aimed at urban elites who care about social issues and sustainability.
The simple font and square layout elegantly sets the logo and is reminiscent of square plots of farmland. The gift set is made using rustic materials. The modular arrangement of the tea bags within the packet allows for high flexibility in designing the various tea sets. Each tea type is also presented in a separate colour on the packaging.
The new brand design visualises the values that represent Formosan Farms: high quality in the rustic beauty of Taiwanese high mountain tea. This young and very ambitious brand has made a very promising start in its aim to supply the world with the very best tea.