Client: Falper

Rebranding all’italiana

Services

Branding

Sectors

Sanitary Industry

A question of style

Contemporary bathrooms created using furniture, fittings and accessories of the Italian furniture manufacturer Falper are stylish, modern and personal. However, over the years, Falper’s visual identity and claim gradually became dated. As a consequence, they no longer matched the high quality of its product range. The aim was therefore to inject more modernity into Falper-made premium products. It was therefore high time for rebranding.

As a branding specialist, Vetica modernised the Falper brand’s word mark and claim and adapted both to the straightforward design language of the products. The new appearance adds class and refinement. After all, Vetica developed the brand guideline as well as a design index. As such, we provided Falper with a practical system key, enabling the company to implement its new appearance at every touchpoint and adapt to future demands on the market. Today, Falper is perfectly equipped to make a glamorous impression on the international stage.

03 Falper edge to edge
05 Falper edge to edge
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