Strategy - Interaction Design - Product Design - Branding
In the space of just 14 months – from the initial meeting to the market launch – the entire brand world was revised and the portfolio condensed and divided into five product worlds, thus focussing activity on the essentials. In this, the new clarity and consistency of the various touchpoints of the DUSCHOLUX brand were extremely important. The design, architecture and functionality together form a simple and yet high-class whole. Customer requirements generate trends and innovations.
Our passion for the precise, holistic translation of corporate strategies into genuine customer experiences was decisive in this project. In future, the DUSCHOLUX brand will serve all customer segments with unique bathroom-related products and services. Thanks to a new all-round shower portfolio, the brand offers architects and planners significant added value. Products can be bought, experiences cannot. We are therefore proud that we were able to accompany DUSCHOLUX on this evolutionary journey.
“Within a very short space of time, Vetica created a new platform for our brand, products and services, a platform that fully meets our expectations. Thank you very much for the highly professional, target-oriented and personal collaboration at all times!”
Marc Friederich, CEO, DUSCHOLUX