Strategy - Product Design - Branding
D-Link's brand name is "Youxun", which means friendly communication. D-Link was founded in 1987 and initially focused on the development of computer network devices. The company still sells its products worldwide under the brand name "D-Link" (Digital-Link).
The D-Link Corporation provides innovative product solutions for private, business and industrial needs in the field of network communication. The overall goal is to bring advanced and secure network communication services with innovative technology to the market to become the leading brand for intelligent network full services.
Since 2020, the MIT (Made-in-Taiwan) chipset has been the world's first to guarantee secure network technology. The high quality, reliability and unbeatable price-performance ratio has secured D-Link additional market share.
The branding focuses on the link symbol in the existing D-Link logo to highlight the new meaning: The start of a new phase in the new digital age.
With this product line and matching cloud platform service, D-Link is helping its customers build smart homes, smart businesses and smart industries. Vetica worked closely with the D-Link team to develop the new positioning for a range of smart life services. The corporate design system was rolled out consistently across all online and offline touchpoints, including the website, all printed materials and packaging.