Strategy - Product Design - Branding
D-Link is known for its brand name, "Youxun," which means friendly communication. Founded in 1987, designing and developing computer networking equipment were the initial focuses of the corporation. Since then, its products have been marketed worldwide under the brand name "D-Link" (Digital & Link).
D-Link has continued to evolve in recent years, demonstrating its comprehensive AIoT software and hardware capabilities with core strengths in intelligence, MIT (Made in Taiwan), and sustainability as a global leader in smart networking devices and comprehensive networking solutions. Customers can build smart homes, smart businesses, and smart industries with the EAGLE PRO AI series and cloud platform services.
The MIT chipset, first implemented by D-Link in 2020, is the world's first truly clean network technology, delivering high quality and reliability with the most cost-effective performance. AI-based intelligent management systems were also introduced to create a smarter network life that connects infinite possibilities with proactive reporting and intelligent learning.
The brand design focuses on the link symbol in the existing D-Link logo to bring out a new meaning: entering a new stage in the digital era. The hyphen in the logo will be used as inspiration to create a connective auxiliary image with the theme centered around spreading wings and flying, symbolizing the “One Connection, Infinite Possibilities” of the network communication service signal source and representing D-Link's commitment to connect with the infinite possibilities a comprehensive intelligent network life has to offer.