Strategy - Product Design - Branding - Interaction Design
Sanitary Industry - Consumer goods
This portable toilet can be used anywhere where mobility and hygiene need to be simplified: In caravans, in yachts, in health care and in civil defence. This first waterless toilet with bag system was called "Closac" at the beginning.
The branding experts at Vetica soon realised that this revolutionary product called "Closac" would be difficult to market. A new brand name was needed.
With this name and the product we developed a completely new brand world in close consultation with the owners and the managing director of Clesana.
Starting with the brand strategy, we redesigned all relevant touch points. The first thing we created was the new CI/CD for Clesana, which stands out with its modern shape and color selection, and which can clearly distinguish itself from its competitors with its holistic new appearance. In addition, a new visual world and illustrations were created.
The new branding was also used in the development of the Clesana.com website. Vetica developed and programmed it from scratch. From the first navigation structure (menu) to the finished website, everything from a single source.
“We have set ourselves the goal of simplifying the life of our customers with a waterless mobile toilet. Hygiene and simplicity on the road. With VETICA, we have developed a new name, a new brand with brand strategy, a new product and brand design - so we can now optimally implement our vision!”
Markus Erb, CEO Clesana AG