A new dimension in travel

ServicesStrategy - Product Design

SectorsConsumer goods


At home wherever you are

Victorinox is the ultimate Swiss brand. Starting with the humble penknife, the Victorinox company has continuously expanded its product range. Victorinox commissioned the design team at Vetica to design the new Lexicon generation of trolley luggage. The aim was for the new design to fit seamlessly into Victorinox’s current brand world and product portfolio while convincing end users of its value and multifunctionality.

The volume-weight ratio of travel luggage is becoming increasingly important, as are security and stability. To ensure optimal stability, the shell of the trolley is made from high-quality polycarbonate and the corners have been specially reinforced. The Lexicon line of luggage offers considerably more space than other suitcases in its class. Vetica and Victorinox analysed the challenges facing today’s business travellers and then developed new solutions and ideas. The suitcases have a built-in name tag with multifunctional tools inspired by penknives. An integrated USB port can also be connected to a power pack.

Your trusty travelling companion

The trolley has become a brand ambassador for its time. Thanks to its discreet design and the careful inclusion of new features, the Lexicon offers any traveller genuine added value.

“Victorinox appeals to an international target audience. That is why we sought a design partner who understood our brand world and international markets. We have found this partner in Vetica. We are extremely pleased with the work undertaken as well as the end result.”

Carsten Kulcke, CEO, Victorinox Travel Gear AG

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