ServicesBrand Strategy - Brand Design
SectorsMedical Industry - Technology Industry
From Lab to Market, Redefining Health Plan for Human Being
Spirit Scientific is a leading provider of Platelet Lyophilized Technology focusing on developing precision regenerative medicine. The company is dedicated to advancing the standard of regenerative medical treatment, and in turn, ensuring better life for all. It opens new possibilities for anti-aging and autologous regenerative therapy.
Human blood platelets are rich in growth factors, making them the safest and most evidence-based treatment modality in regenerative medicine. Platelet-rich plasma (PRP) therapy has been widely used clinically for many years. Spirit Scientific established a high-standard laboratory and pioneered the development of Platelet Lyophilised Technology (PLT) using bio-foundry engineering and pharmaceutical-grade specifications. This technology extracts high-concentration platelet growth factors, improving the instability and imprecision of PRP treatment. PLT offers a new treatment option with measurability, safety, flexibility, long-term activation, and room temperature storage. Through unique business model, Spirit Scientific collaborates with a wide range of medical institutions to introduce medical professionals and patients to the vast potential of platelets.
Spirit Scientific recognises the limitless potential of PLT and has been actively promoting it to the market through diverse marketing strategies. However, it realized that the key to long-term success lies in brand building and establishing a long-term brand image. This will make it easier for the market to understand the technological value of PLT and the therapeutic benefits it offers compared to existing regenerative therapies like PRP, ultimately gaining user trust.
Science Unlocks Human Potential: Precision Regenerative Medicine
Vetica Taipei conducted in-depth analysis of the current business of Spirit Scientific to develop comprehensive brand strategy. By establishing the positioning of the corporate brand, reshaping the brand architecture, and defining the brand foundation, the team assisted Spirt Scientific in transforming its strong technical capabilities into a brand communication language that clearly conveys to the market and target audience.
Vetica held a kickoff meeting with the core members of Spirit Scientific to define its corporate brand identity. The reposition, Precision Regenerative Medicine Brand, highlights its unique advantage in the regenerative medicine industry, and expands its influence in the global market with the resources and scale of the corporate. Clear differentiation and definition of the identity and relationship of its laboratory (SSLab), technologies, and products have also been made. The lab’s role in brand communication is to strengthen professionalism and trust in medicals professionals.
Regarding the product services that directly engage with the target audience, a clear distinction needs to be made from the technology. Based on the company’s core technology and its exploration in diverse biological materials, the name “Bio Material Lyophilized Technology” (BMLT) was proposed. On the other hand, product services will be referred to as lyophilized treatment, applicable to different biological materials such as Platelet Lyophilized Treatment (PLT) and Exosome Lyophilized Treatment (XLT), with endless scalability.
Through brand architecture strategy, defining the relations between the company’s various entities can create a consistent brand experience across all channels, allowing consumers to associate various offerings with a brand they know and trust.
In terms of brand communication messaging, through collaborative workshop activities, Vetica and Spirit Scientific focused on Innovative, Scientific, and Reliable as the brand value proposition, and formulated a new brand vision, “Science for Regenerating Life”. The brand vision validates the company’s medical services by emphasizing their scientific root, while leveraging emotional resonance to underscore the dedication to enhancing patients’ quality of life.
After establishing the brand architecture and brand foundation, Vetica Taipei proceeded to reshape the corporate brand identity and introduce a complete brand design application system to present the brand’s new image to the fullest.
The Dynamics of a New Brand Identity System
The original Spirit Scientific symbol was derived from its core technology, combining double “S” with red and blue lines representing blood vessels. In line with the redefined technology (BMLT) and its commitment to exploring the future of regenerative medicine for all human beings, Vetica created a new identity that shines with vitality and possibilities.
The new brand identity merges the double “S” into one to capture the duality of the brand: The hidden “S” in the negative space symbolizes the company’s focus on the invisible yet essential spirit of life, while the outer “S” emphasizes its expertise in precision regenerative medicine. The symbol is symmetrical and balanced, simultaneously at rest and in motion, echoing the brand’s mission to “bring out the best in you” through regeneration.
A serif typeface was chosen for the logotype to show the brand’s reliable, safe, and professional qualities. The new color palette combines deep blue and silver gray to reinforce Spirit Scientific as an authoritative voice in precision regenerative medicine. Deep blue signifies the infinite potential for innovation and future growth, while silver gray conveys the seriousness and rigor of a scientific approach.
The brand design system provided by Vetica also includes typeface, color palette and imagery, as well as stationery and other brand assets. All these elements work harmoniously to create a consistent and memorable brand image that centers around innovation, science and reliability across all brand touchpoints.
Bringing out the Best in You with the Finest
Rebranding Spirit Scientific was a process from within to without. A clear brand architecture and brand foundation help foster consensus and cohesion within the company to move towards the future. The introduction of a new brand identity system serves as an anchor for long-term brand management and marketing strategies. Spirit Scientific, following brand reshaping, will confidently embrace a new chapter, continuing to explore the infinite possibilities of science and life. In the highly competitive field of regenerative medicine, Spirit Scientific is ready to pioneer a new era of its own.
Unlock all your potential & Free your imagination!
Steven D. Lin, Chairman & General Manager, Spirit Scientific