ServicesInteraction Design - Branding

SectorsIndustrial goods

Reliable. Flexible. High-quality

The success of Wilhelm Schmidlin AG is based on the pioneering spirit of what is now the third generation of dedicated owners. From its roots as a steel bathtub factory founded in 1947, the company moved from producing bathtubs and steel shower basins to providing individually tailored bathroom solutions. Wilhelm Schmidlin AG recently decided to revise its entire brand image and market position together with Vetica.

In collaboration with the company’s management, Vetica developed a new, forward-looking, “tailored” strategy from the Schmidlin brand, its services and the associated product range. We explored what would drive the brand in future and how the new visual identity can be experienced across all the touchpoints. Schmidlin now has a new image to present itself on the market, one spanning everything from a publication concept and a website to its digital services and trade-fair stand.

Individuality made in Switzerland

The redesigned Schmidlin brand has a new simplicity that radiates solid self-confidence. It symbolises the Swiss quality, reliability, flexibility and transparency of this traditional family-run company from central Switzerland. The new appearance creates new perspectives and reflects the brand promise towards all customer groups. Schmidlin is thus your reliable and expert partner for tailored bathroom solutions, and it is now also perceived as such from the outside.

“Vetica provided personal and professional support for the development of our new brand strategy, implementing the new brand image and anchoring our new position on the market. Peter Wirz and his team understood all our needs and could therefore assist us as a partner with a great deal of experience, sensitivity, care and a structured approach.”

Simone Stalder, Head of Marketing Communication, Schmidlin

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