In 1961, Fubon Group started as the first private property insurance company in Taiwan. The group’s business focuses on financial services, which is the Fubon Financial Holdings system, and also includes real estate services, telecommunications and media services, cultural and creative services, sports and public welfare services, etc. It is the most complete and comprehensive group business in Taiwan and was selected as one of the “Global 500 Most Valuable Brands” by Brand Finance in 2020-2021.

In 2015, Fubon launched the “ESG Visioning Project” and has remained committed to sustainability. Since 2021, it has demonstrated its determination to fulfill its “Run For Green” sustainable commitments by focusing on four ESG strategies – decarbonization, digitalization, empowerment, and connection. Fubon aims to become a leader in sustainable management in Taiwan, contributing towards a better society and environment. The company will continue to deepen its roots in Taiwan while expanding its presence in Asia and steadily advancing toward its vision of becoming a first-class financial institution in Asia.

For over a decade, Vetica TAIPEI has helped Fubon convey its message of positivity, becoming integral to its mission of driving positive change. Each year, we express Fubon’s core philosophy, “Be positive All possible,” through cover design and editorial layout of its corporate publications. By utilizing brand elements, our designs showcase Fubon’s achievements and contributions to society, while presenting the brand in a fresh light, thereby extending its positive influence and leaving a lasting legacy for generations to come.

Fubon Financial Holdings has a never-ending goal of becoming a first-class financial institution in Asia. For over 10 years, Fubon has partnered with Vetica to achieve this goal by demonstrating its determination to create long-term brand influence through positive power.

Since 2011, the Vetica team has been responsible for planning Fubon Financial Holdings’ Annual Report based on Fubon’s brand philosophy of positive energy, which represents the driving force of the financial service industry. With a brand design strategy that aims to establish long-term influence, Vetica incorporates Fubon’s brand vision into its visual identity and promotes Fubon’s brand mission and values through the annual report.

The brand image needs careful nurturing, and Vetica has established a systematic annual brand management tool for Fubon Financial Holdings to continue the spirit from generation to generation, helping Fubon Financial Holdings to continue to convey positive influence.

In 1985, the late founder Wan-Tsai Tsai of Fubon Group adopted the concept of “Creating National Wealth and Prosperity,” which has made Fubon a diversified financial group today. For years, the group’s three principles of “integrity, diligence, and modesty” have been the key driving force behind its successful development.

Since 2013, Vetica has been working on creating a corporate profile for the Fubon Group’s business map. The brand design strategy is based on the founder’s spirit and the core value of gathering wisdom and strength from all sides. The group’s brand image represents Fubon’s long-standing and ever-growing positive energy. It integrates Taiwan as the foundation, Asia as the realm, and the world as the frontier, constantly advancing toward the vision of becoming a leader in sustainable management.

Fubon Group’s business has expanded globally, covering various parts of the world. Vetica will continue to work with Fubon, carrying forward its positive energy to achieve all present and future dreams. In all brand-building collaborations, Vetica will keep pushing forward with courage and determination.