ServicesProduct Design - Branding

SectorsConsumer goods

Tea that makes the senses dance

The Yeh family are pioneering tea producers in the Wuhe region of Hualien province in eastern Taiwan. The family dreamt of conquering the market with their organically cultivated tea, thus establishing Wuhe as a renowned tea region.

We helped the Yeh family’s dream come true. For this we created a new brand. After analysing the domestic tea business and consumer behaviour, we defined the brand personality. Vetica then developed the brand story and an extensive brand world.

The name Dancing Tea arose out of the literal translation of Wuhe “dancing crane”. We also structured the product portfolio into three categories: fully fermented, partially fermented and non-fermented tea. We also developed a novel packaging design that is simple to use and provides high recognition value.

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