Tidied up - Branding and product design for Bodenschatz

ServicesStrategy - Interaction Design - Product Design - Branding

SectorsSanitary Industry


Visibly more quality thanks to Vetica

All change for Bodenschatz. As part of a strategic realignment of the Bodenschatz brand, Vetica was charged with revising the brand image. The outcome of this collaboration is a new, evolutionary image in the form of a logo, a number of publications, a website and two newly-developed product lines.

The Swiss company Bodenschatz has a long tradition in the development, production and sale of bathroom accessories. Over time, Bodenschatz has earned a reputation as a reliable and innovative partner for sanitary wholesalers, planners and architects alike. Bodenschatz commissioned Vetica with the strategic implementation of its brand image and with optimising its future product portfolio.

Intelligent bathroom solutions from Bodenschatz

Together with the company’s board of directors and management, Vetica drew up a long-term strategy for the brand, its services and the product range. The concept of “simplicity” was central to our work. This new simplicity was made tangible across all brand touchpoints. The claim “Intelligence for bathrooms” was also implemented through many new product innovations.

In the first step, the website was modernised as a key aspect of this reorientation. Not only has the site now a new visual design, the improved user experience also enables visitors to understand the positioning of the Bodenschatz brand. This served the interests of both end customers keen to find out about the brand and its products and B2B users who require more specific information. The new Liv and Nia product lines designed by Vetica have also proved very popular on the market.

In our whole portfolio, the collections designed by Vetica are by far the best selling products we have. They became real blockbusters.

Roberto Vetrano, CEO, Bodenschatz AG

“Vetica supports us in terms of both our strategic needs and from a design perspective. The expert know-how of its specialists is impressively high and they offer a valuable outsider’s view of our corporate projects. We can therefore rely on a great team and it's a great pleasure to work with them in moving forwards.”

Thomas Hoffmann, Head of Sales & Marketing, Bodenschatz AG

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