ServicesBranding - Product Design



Bionime – better health for more people

In addition to optimize the B2B corporate brand Bionime, Vetica developed the B2C brand “Rightest”. The resulting repositioning of the two brands led to an optimization of the customer experience and consistency within the different brand touch points.

The company Bionime specializes in high-quality and innovative biotech solutions and combines various competencies from the fields of medicine, biology, chemistry and electrical engineering under one roof.

Bionime has been active in the field of blood glucose monitoring for almost twenty years, with the aim of ensuring patient safety and confidence in diabetes management. Vetica has supported the Bionnime brand, its products and services for almost 10 years.

Vetica analyses the most important trends, markets, benchmarks and their brand image. From this, an independent brand strategy was developed with the aim of differentiating the two brands Rightest (B2C) and the umbrella brand Bionnime (B2B).

Rightest’s logo with its R (for Right) and T (for Test) merge into a new visual element that conveys the brand name’s message and matches the product characteristics. Furthermore, the “R” was redesigned as a figurative mark and optimized for digital applications.

The relationship between the corporate company brand and the product brand was optimized in the design of the product packaging and the appearance of the products. This in turn strengthened the recognition value and clarity of the product brand, while the corporate brand was retained as a strong foundation.

In addition to new features, usability, a new uniform design language was implemented in the redesign of the website and the design and development of the new Rightest Care APP.

Many companies often face the question of how to optimize brand architecture and brand identities in the ODM business. Vetica succeeded in differentiating and positioning the two brands with a new design strategy.

Today, Bionime sells its products in more than eighty countries and is one of the most established international brands for medical diabetes products.

“VETICA's long-standing support and partnership for product design and brand design from VETICA is an important and integral part of our international success.”

Roy Huang, Chairman Bionime