Welcoming a Multi-Win Future

In 1961, Fubon started out as Taiwan’s first private property insurance company. “Fubon,” named by the late founder, Chairman Tsai Wan-Tsai, symbolizes prosperity and stability in Chinese. In 1992, a new group-wide corporate identity system was introduced to integrate affiliated companies under the name Fubon. Akin to the convergence of many small streams into a mighty river, Fubon’s journey has firmly established itself as a leader in Taiwan’s financial sector for over 60 years. Its reach has expanded into telecommunications, media services, real estate, cultural and creative services, sports, and public welfare services, evolving into Taiwan’s largest financial conglomerate. Chairman Tsai upheld Fubon’s three principles—integrity, diligence, and modesty—throughout his life, tirelessly striving for long-term success.

Since 2013, Vetica Taipei has been devoted to designing the brand key visual for Fubon Group’s Company Profile, inspired by the Group’s three principles and positive energy.

The 2024 visual concept centers on convergence and flourishing. It features the brand’s signature blue and green colors, with overlapping lines that transition from fine strokes to smooth finishes, creating a dynamic radiance. The infinitely extending light symbolizes Fubon Group’s far-reaching influence, built on more than six decades of steady growth and continuous breakthroughs. Every step in the group’s development embodies unstoppable momentum that drives social progress. This theme of flourishing also reflects the successful merger of Fubon Financial Holdings and Jih Sun Financial Holdings, marking Taiwan’s first merger of two financial holding companies and adding a significant milestone to Fubon Group’s history.

As a socially responsible enterprise, Fubon strives to give back to society, actively contributing to society and the environment. For over a decade, Vetica Taipei has, and will continue to, assist Fubon in promoting its positive energy through clear and impactful visual designs that convey the Group’s enduring values: integrity, diligence, and modesty.

Previous projects: Fubon Financial 2022, Fubon Group 2023

Vetica Team has a long-term cooperation with Fubon constantly of yearly Fubon Financial Holding's Annual Report and Fubon Group Corporate Profile, providing refreshing visual creativity of our publications for brand communication! Thanks to Vetica's professionalism, high efficiency, and excellent quality, we have been able to remain the brand reputation of Fubon's corporate image.

Cindy Lin, Executive VP, Fubon Financial