Our board member Jan-Erik Baars, in cooperation with bayern design GmbH, has conducted a new study on the design capability of companies…
The three most important statements from the study:
- The better the connection of all touchpoints such as products, services and brand is worked out, the higher the loyalty on the customer side will be.
- The clearer the topic of design excellence is managed in a company (with brand and design principles), the more consistently new products and services can be developed in the future.
- The more precisely the respective brand positioning is strategically anchored, the more successfully a company can differentiate itself in the market.
💡 📖 The link to the complete study as a PDF is available here: LINK
