Florian Wassermann joined Vetica on the 1st September 2018. With his many years of experience in Art Direction, UX/UI and as an Industrial Designer, he brings a great deal of added value to our team. He started his career in 1993 as an industrial designer freelancer with the company “Kidea”. Afterwards he worked for several design agencies for a long time and managed different design projects in different industries. In 2008 he started as a Design Manager at ROCHE Diagnostics where he accompanied the design principles for hardware and software solutions. In his function he was responsible for the successful new development of the “MagNA Pure” systems. He was the link between technology, sales and UX/UI specialists. Florian about himself: “I am a thoroughbred designer, with many years of experience as Art Director, with a passion for technology and more than 25 years of work experience in visual and industrial design – that’s why I fit in with Vetica and Vetica fits me.”The Vetica team welcomes Florian Wassermann to its headquarters in Lucerne.