From West to East and back again

For one of the latest Vetica projects, our brand designer Muriel Blanc was able to work from Taipei for several weeks. A personal report:

When I was asked if I could imagine going to Taipei for a project and working from there, it was immediately clear to me: “I will!”. A few weeks later the time had come and I started my journey from west to east. Once there, the Vetica team in Taipei welcomed me with open arms and showed me the office and my new workplace. The cooperation for the project ran smoothly, and it was great to develop new solutions and ideas with the team. The new colleagues were able to show me a bit more of the city of Taipei on the weekends. Old temples stand a few meters from modern office buildings. This exciting interplay and the strong contrasts between tradition and modernity contribute a great deal to the charm of the city. Not only for the architecture but also for the food. This was very different than usual, but always incredibly tasty.

When I returned from East to West after three weeks, I had not only a new branding concept in my luggage but also great moments with great people in a great city.