{"id":4861,"date":"2018-10-02T17:36:30","date_gmt":"2018-10-02T15:36:30","guid":{"rendered":"https:\/\/vetica-group.com\/lets-talk-about-vetica-part-5-kwc\/"},"modified":"2024-02-12T16:13:51","modified_gmt":"2024-02-12T15:13:51","slug":"lets-talk-about-vetica-part-5-kwc","status":"publish","type":"post","link":"https:\/\/vetica-group.com\/de\/lets-talk-about-vetica-part-5-kwc\/","title":{"rendered":"Let’s talk about Vetica – Part 5 KWC"},"content":{"rendered":"

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Die Markenberater und Designer von Vetica haben der Marke KWC in enger Zusammenarbeit mit dem Kunden neues Leben eingehaucht. Ein Interview mit dem CDO von KWC, Herrn Roland Gloor.<\/h4>\n

Roland Gloor, CDO von KWC Franke Water Systems (nachstehend „R“ genannt), berichtete \u00fcber seine Erfahrungen mit Vetica (nachstehend „V“ genannt) als Markenhersteller.<\/p>\n

V: Wie hat sich das Design auf die Marke KWC ausgewirkt, und wie hat es sich im Laufe der langen Geschichte von KWC entwickelt?<\/strong><\/p>\n

R: Seit den 80er Jahren haben wir uns mit professionellem Bewusstsein auf das Thema Design konzentriert und mit einer Reihe von externen Designern zusammengearbeitet.<\/strong> Wir haben nie zugelassen, dass das Produktdesign nur auf das \u00c4u\u00dfere reduziert wird. In den letzten Jahren hat die Komplexit\u00e4t des Designs zugenommen. Ergonomie, neue Materialien, \u00c4sthetik und Nachhaltigkeit m\u00fcssen bei jedem einzelnen Projekt ber\u00fccksichtigt werden.<\/p>\n

V: Welche strategische Bedeutung hat das Design f\u00fcr KWC?<\/strong><\/p>\n

R: Die mit der Marke KWC verbundenen Werte m\u00fcssen durch gutes Design auf alle internen und externen Ber\u00fchrungspunkte ausstrahlen.<\/strong> Ein Produkt wie eine Armatur, das jeden Tag mehrfach ber\u00fchrt wird, sollte ein Gef\u00fchl von zeitloser Pr\u00e4zision und Qualit\u00e4t vermitteln.<\/p>\n

V: Wie hat Vetica zur Umgestaltung der Markenstrategie und zur Neupositionierung der Marke des KWC beigetragen?<\/strong><\/p>\n

R: KWC wurde lange Zeit auf dem Markt sehr bescheiden wahrgenommen, die St\u00e4rken und Werte des Unternehmens wurden kaum kommuniziert.<\/strong> Vetica ist es gelungen, eine klare Strategie zu entwickeln, die an die verschiedenen Interessengruppen angepasst ist und die traditionellen Werte bewahrt. Die darauf folgende Reaktion zeigt sich am deutlichsten in dem neuen Logo – Unternehmenswerte und Markengeist geb\u00fcndelt in drei einfachen Buchstaben. Eine wirklich starke Designleistung.<\/p>\n

V: Was sch\u00e4tzen Sie an der Zusammenarbeit mit Vetica am meisten?<\/strong><\/p>\n

R: Der st\u00e4ndige Dialog in unserer Zusammenarbeit.<\/strong> Die aktive Auseinandersetzung mit unserer Unternehmensstrategie, dem Unternehmen und den langfristigen Zielen erweiterte unsere Mitarbeiter zu einem erweiterten Projektteam.<\/p>\n

V: Wie sch\u00e4tzen Sie den internationalen Stellenwert des Schweizer Designs ein?<\/strong><\/p>\n

R: Die Affinit\u00e4t zu den ber\u00fchmten Schweizer Werten wie Qualit\u00e4t, Pr\u00e4zision, Langlebigkeit und Einfachheit spiegelt sich auch im Design wider.<\/strong> Unsere Produkte erfreuen sich in Asien nach wie vor gro\u00dfer Beliebtheit, da die asiatischen Hersteller h\u00e4ufig keine spezifische Designstrategie verfolgen. Wir sind schon immer sehr respektvoll und praktisch mit dem Element Wasser umgegangen und werden dies auch weiterhin tun.<\/p>\n

 <\/p>\n

\u00dcber KWC<\/h3>\n

KWC wurde vor 140 Jahren in Unterkulm, Schweiz, gegr\u00fcndet. Sie ist ein typisches Schweizer KMU, entwickelt und produziert mit rund 350 Mitarbeitern hochwertige Armaturen und innovative Wassermanagement-L\u00f6sungen f\u00fcr K\u00fcche und Bad. Mit einem Marktanteil von 40% ist KWC heute die f\u00fchrende K\u00fcchen- und Badmarke in der Schweiz. Mit der \u00dcbernahme von KWC durch die Franke Group AG im Jahr 2013 ist KWC nun f\u00fcr die Zukunft als globale Premium-Armaturenmarke ger\u00fcstet.<\/p>\n

KWC und Vetica<\/h3>\n

Die Marke und ihre Produkte strahlen weiterhin ein hohes Ma\u00df an Glaubw\u00fcrdigkeit und Unabh\u00e4ngigkeit aus, was durch das neue Branding noch verst\u00e4rkt wird. Dies tr\u00e4gt dazu bei, dass das Unternehmen auf einem hart umk\u00e4mpften internationalen Markt gute Zukunftsaussichten hat.<\/p>\n

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Die Brandconsultants und Designer von Vetica haben der Marke KWC in enger Zusammenarbeit mit dem Kunden neues Leben eingehaucht. 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