Brand development for the new era of a Laufen faucet-line

Vetica delivered a complete branding for Laufen’s new multifunctional faucet:
New name, logo, colors, UX/UI, and a new slogan “My water. My home.”

The new VARA multifunctional tap from Laufen offers everything in one product: from boiling water to sparkling water – all in one faucet. The strikingly chosen name “VARA” is underlined by a modern and unique brand design and offers the opportunity to develop a solid standing as an independent product brand. With our UX/UI team, we were also able to support the development of the Vara faucet with suitable icons and operating sequences. Vara was presented to the public for the first time this week at the Swissbau trade fair in Basel and will soon be available in stores.

Further information on the brand development process can be found here: