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Starting Position

Victorinox is THE traditional Swiss brand. Starting with pocket knives, Victorinox has continuously expanded its existing product range. For the design of the new generation of "Lexicon" trolleys, Victorinox appointed Vetica's design team. The design had to seamlessly fit into Victorinox's brand values and product range and convince end customers with high value and multi-functionality.

The Solution

The practical "Lexicon" trolleys have long since outstripped the classic suitcases. Space and weight, as well as safety and stability are becoming increasingly important. To ensure an optimum of stability, the shell of the trolley is made of high quality polycarbonate and has been specially reinforced at the corners. The Lexicon line offers much more space than other cases in its class. Vetica and Victorinox analysed the challenges of today's business trips and developed new solutions for these. The cases have a concealed name tag with multifunctional tools that were inspired by the pocket knives. An integrated USB port can also be connected to a Power Pack.

The Benefits

The trolley has become a timeless Victorinox brand ambassador. Thanks to its discreet design and the careful implementation of new features, the "Lexicon" is a real enrichment for every traveler no matter where the travel may go. The "Lexicon" trolleys are worldwide available worldwide since October 2017.



«Victorinox appeals to an international audience. That's why we were looking for a designer who was familiar with our brand values and the international markets. In Vetica we have found this partner. We are very happy with the work done and the end result.» Carsten Kulcke, CEO, Victorinox Travel Gear AG

The product design