• Product Design
  • Strategy

Starting position

Headquartered in Hochdorf, successful Swiss window manufacturer 4B ran its businesses in window and facade manufacturing, property and bathroom furniture under one umbrella brand. 4B Badmöbel AG grew out of a former carpenter's workshop. The company manufactured and sold bespoke bathroom furniture for private builders. It soon became clear that the juxtaposition under one brand of on-site window and facade manufacture with the design-led demands of bathroom furniture production had only limited potential.

The solution

Having analysed the market, target groups and the 4B bathroom furniture brand, a new company and brand strategy was developed, prompting the decision by the company's management to remove bathroom furniture from beneath the umbrella brand and market it separately under its own brand. Vetica supported the company in implementing their challenging premium strategy and in developing the brand right up to the launch. At the same time, we adapted the full product range and the showrooms to fit the repositioning and customer requirements. 

The benefit

Since the launch of the Talsee brand, the bathroom furniture business segment has been given a distinct update and attracted more attention in the market place. Within a very short space of time, Talsee has become a successful manufacturer of individual, high-quality designer bathroom furniture. In the flagship store in Hochdorf, which we designed for Talsee, customers can experience their dream bathrooms up close in the brand environment.

The strategy

Working with our customer we first of all evaluated the market potential and uncovered the core values and vision behind the brand, always giving personal attention and individual advice. Talsee today fulfils the requirements of a premium bathroom brand. Despite these challenging requirements and the demands of made-to-measure manufacturing, this is a down-to-earth brand and provides architects and builders with a wide range of dream bathrooms to choose from.

The product design

Today we are responsible for the full Talsee product range and its design. The brand entered the high-quality domestic bathroom sector with their "pearl" and "state" bathroom furniture series. Both series were awarded the international "iF design award" and the "Good Design Award".