• Branding
  • Strategy

Starting Position

The success of Wilhelm Schmidlin AG is based on the pioneering spirit of meanwhile three committed generations. Founded as a steel bathtub factory in 1947, the company changed from a manufacturer of steel bathtubs and shower trays to a supplier of customised individual bathroom solutions. Now Wilhelm Schmidlin AG has decided to revise its complete brand identity and market positioning.

The Solution

Together with the management, Vetica has developed a new and forward-looking strategy for the Schmidlin brand, its services and the associated product range "taylormade". Together, they clarified what drives the future brand and how the new visual appearance can be experienced across all touchpoints - from the publication concept to the website, digital services and the trade fair stand.

The Benefits

The re-design of the "Schmidlin" brand exudes a lot of self-confidence in its simplicity. It stands for the Swiss quality, reliability, flexibility and transparency of this traditional family-runned business from central Switzerland. The new appearance creates new perspectives and reflects the brand promise with regard to all customer groups. Schmidlin is the reliable and expert partner for tailor-made bathroom solutions, and is now perceived as such by the outside world.

The Branding