• Branding
  • Product Design

The starting position

The Swiss company Bodenschatz can look back on a long tradition in the development, production and distribution of bathroom accessories.
During this time, Bodenschatz has made a name for itself as a reliable and innovative partner for wholesalers, planners and architects. As part of a change of ownership and the associated reorientation of the company on the market, the management has entrusted us with the strategic implementation of the brand image and the optimization of the future product portfolio.

The solution

Including the Board of Directors and management, Vetica has developed a long-term strategy for the brand, services and product range. The topic "Simplicity" was the focus of our attention. This new simplicity has been made tangible across all brand touchpoints. The claim "Intelligenz im Bad" was also implemented with a large number of new product innovations.  

The benefit

With a sharpened focus on high-quality and practical bathroom accessories, Bodenschatz now makes life easier for its customers according to the tried and tested motto - "Intelligenz im Bad". This includes an independent and farsighted brand image, a manageable range of smart product solutions and an individualised range of services.

The branding

The product design