Vetica was assigned as a brand ambassador of the group by means of creating the logo that carries the mission and vision of “Green Future Tianmu”.
By reinforcing the relationship between habitats and natural landscape in Tianmu district, Vetica abbreviates “Green Future Tianmu” as “GFT”, which becomes the key visual of the organization. The concept of “character G embracing character F” indicates the fact that community development originates from the love toward the environments. The passion and action to the community bring unlimited possibilities to the Tianmu district.
Visual identity presents the spirit of the origination. The logo of “Green Future Tianmu” demonstrates the value of the community development instead of the visual of the group. The mission and vision of “Green Future Tianmu” therefore lead the residents’ actions and express the passion of nature towards the general public.