Coco Easy wins German Design Award 2018


The comprehensive branding and the innovative packaging solution for the product "Coco Easy" convinced the jury of the German Design Award. „Coco Easy" is a refreshing coconut drink with a real coconut as "natural packaging". The patented modification of the coconut shell makes it easy to open with just one finger. In order to do a successfull positioning for "Coco Easy" in Asia and the USA, Vetica was commissioned with the branding and the corporate packaging.

The biggest challenge in this project was to find a industrially and efficiently packagingprocess for a natural product like a coconut, which has different shapes and sizes. The product must also be presented in an appealing way, and at the same time the packaging must meet a high standard of hygiene and functionality. All these factors convinced the jurors of design and innovation competitions around the world. We are pleased about this new success with our customer.