The comprehensive branding and the innovative packaging solution for the product "Coco Easy" convinced the jury of the German Design Award. „Coco Easy" is a refreshing coconut drink with a real coconut as "natural packaging". The patented modification of the coconut shell makes it easy to open with just one finger. In order to do a successfull positioning for "Coco Easy" in Asia and the USA, Vetica was commissioned with the branding and the corporate packaging.
The biggest challenge in this project was to find a industrially and efficiently packagingprocess for a natural product like a coconut, which has different shapes and sizes. The product must also be presented in an appealing way, and at the same time the packaging must meet a high standard of hygiene and functionality. All these factors convinced the jurors of design and innovation competitions around the world. We are pleased about this new success with our customer.