On May 1, 2017, former Managing Director of the Vetica subsidiary in Taipei, Jillian Cheng was elected as the new Managing Partner of Vetica Asia. Thus, the Vetica Group in Asia has expanded its owner-base.
Jillian has been with the company for more then 7 years. With her appointment as a partner, her broad know-how will be tied to the company in the long run. Jillian initially joined the brand design team in Vetica Taipei. She was responsible as project leader for large branding projects, such as the medtech company Mediland, the FUBON Bank or the technology group BenQ.
The native Taiwanese studied communication design in South Korea and has received several international awards for her work. As a brand design director she was responsible for numerous Re-Brandings at a Japanese agency. Today, Jillian focuses on her expertise in brand management, naming developments as well as transcultural branding systems, along with the management of Vetica’s Asian design teams.