A “golden pin” for Vetica


The Coco Easy packaging designed by Vetica for Coco Life won the “Best of 2016 Golden Pin Design Award”. The Coco Easy packaging design was nominated as the Best Design among the 3,005 design products and projects from over 13 countries and regions. Mr. Peter Wirz and Ms. Jillian Cheng (Vetica Group), Mr. Jonathan Huang (Director, Coco Easy), and Mr. Bernie Lu (Country Manager, Coco Life) were invited to the award ceremony on December 1st 2016 in Taipei.

This year the Golden Pin Design Award received a record-breaking number of submissions. “We took into consideration various important elements, such as function, aesthetics and in addition balance, and over all emotion of the objects. After all, design needs to connect people, as well as spaces.” said Mr. Oki Sato - founder and creative director of the renowned Japanese design studio “Nendo” and jury chair of the Golden Pin Design Award 2016 Final Selection.

The Golden Pin Design Award 2016 exhibition is on display at the Taiwan Design Museum of Song Shan Cultural and Creative Park in Taipei until April 23rd 2017. All winning projects including the “Coco Easy packaging design” are exhibited.