The Red Dot Design Award is regarded as one of the most coveted global seals of quality of good design. The Red Dot “Best of the Best” is awarded for groundbreaking design. The prize is reserved for the best works in each category. This year, Red Dot recognized less than 1% of all entries as the “Best of the Best” winners.
The innovative “Coco Easy packaging design” by Vetica was highly evaluated by the 26 experts on the Red Dot jury. The Red Dot jury: “This design concept solves the task of developing a packaging for fresh coconuts through a consequent extension of the fruit. A clever opening, for inserting a straw, was added to the shell itself, while a breathable and waterproof plastic seal bag protects the coconut and gives consumers a view and proof of the fruit’s quality. This communicates the brand message of offering a real natural product both properly and pleasantly.”
The innovative packaging, designed for bringing the best user experience to coconut water enthusiasts is the proud result of Vetica Design Team and Coco Life. Mr. J.C., Coco Easy CEO, and Ms. Jillian Cheng, Managing Director (Taipei and Hong Kong) of Vetica Group AG, attended the awarding ceremony in Berlin, Germany, and celebrated with around 1,400 guests from all over the world in the Red Dot Gala on November 4.